qualitative and quantitative research and opinion polls

Introduction

At NW Opinions, our process emphasizes a systematic approach to values and beliefs research and consulting. We work closely with you to understand your organization’s informational needs then design and administer a project that will provide you with actionable insights. Steps and strategies are taken in our approach to assure that data collected are valid and reliable, the analysis is complete, and reports are clear and concise.

Methodologies

Quantitative (e.g. face-to-face, online, and telephone surveys)
Qualitative (e.g. in-depth interviews, dyads, triads, focus groups)
Ethnography (participant observation)
Delphi Studies (identification of a consensus view across subject experts)

Guiding Principles

Integrity of Research

  • Design and administer projects in a manner that is impartial, open-minded, and meets professional standards.
  • Employ tools and methods of data collection and processing, analysis, and reporting that are appropriate to the research assignment including using multiple data collection methodologies, demographic quotas, and statistical weighting to help assure representative sampling.
  • Describe findings and methods in sufficient detail to permit outsiders to evaluate the validity and statistical reliability of our findings.

No Conflict of Interest

  • Avoid conflicts of interest or the appearance of conflicts of interest.
  • Do not engage in any activity that might compromise the Center’s reputation for independence or impartiality.

Non-Discrimination and Inclusiveness

  • Do not discriminate based on any characteristic protected by laws and regulations in Oregon.

Promote inclusiveness in the recruitment, hiring, retention, and promotion of staff.